Target Provides Added Convenience for Guests with Expanded Fresh Food Selection
If you read my post yesterday about the Target event I went to on Tuesday evening, you will know how much I love Target. I wanted to share the following information with you on the food selection at Target!
Target® created the expanded food layout in response to research and feedback from guests who requested more fresh food selection in the convenience of their local Target store. The new and enhanced store redesign allows Target stores to further serve as a one-stop shopping destination for busy guests who can now complete their grocery list or pick up tonight’s dinner during their regular Target shopping trip.
Nearly 1,000 Target stores currently offer an expanded food layout. At these Target stores, approximately 10,000 square-feet is dedicated to a vast array of fresh food choices, including a curated assortment of fresh produce (e.g. bananas, seasonal fruit, berries, baby carrots and bagged lettuce), fresh meat (e.g. ground beef, chicken and pork) and pre-packaged baked goods (e.g. dinner rolls and pies), in addition to dry and frozen offerings. By the end 2012, approximately 1,100 Target stores will offer the expanded fresh food layout.
The expanded food layout provides guests with nearly 90 percent of the food categories available in a SuperTarget store. Target’s stores with an expanded assortment of food offer a selection of national food brands, as well as award-winning Target owned brands including Archer Farms® premium foods, Market Pantry® value staples and meal options and Sutton & Dodge™ premium quality USDA Choice beef.
With the expanded fresh food layout, Target guests are greeted with a bright, colorful and inviting open-market feel that clearly defines a carefully selected food assortment. Guests will find open-case refrigerators with fresh packaged meat and low tables featuring fruit, vegetables and baked goods.
Beyond the grocery aisles, most of Target’s remodeled general merchandise stores feature updates in other areas to further enhance the shopping experience for guests. In the beauty aisles, guests will experience a more visual environment, making it easier to browse a mix of everyday essentials and exclusive brands. The home department offers easier navigation with wider aisles and lower product displays. The shoe department is now more comfortable with additional seating and mirrors, and the baby department is easier to shop with broader visibility between baby gear, supplies and apparel.